Written by Gay Smith (Chrysal Technical Consulting Manager) Valentines Day 2013 FAQs Don’t let BOTRYTIS rob profits: Non-specific disease that loves petals, leaves, green & blooming plants—any plant material Botrytis spreads and develops on live and dead tissues. Remove and … Continue Reading
Club uBloom
Provide me with memories, don’t sell me product
Written by John Stanley In a recent edition of the Australian e-newsletter was an article on an American retailer called American Girl. I have made a note for myself that when I am next in Chicago this is a must … Continue Reading
The Customer Is Your Marketing Department
Written by John Stanley Remember the days when larger retailers had marketing departments and those departments developed the marketing strategies for the businesses. Companies tried to decide their own destiny. Today, consumers have changed the rules and marketing is becoming … Continue Reading
Get familiar with the unfamiliar and make the customer stop and stare
Written by John Stanley One of the keys to retailing is getting the consumer to stop and look at your displays. Alas, if you take a walk around most retail displays you will find they are forgettable. The key is … Continue Reading
JUNE 2012 NEWSLETTER: Be a Vendor Savvy Florist by Chris Grigas
Chris Grigas is uBloom’s Horticulture Expert and currently resides in Schenectady, NY. Chris holds a B.T. Degree in Plant Science/Horticulture from State University of New York at Cobleskill and is employed at Hidden Gardens in Saratoga Springs, NY. Spreading the wealth … Continue Reading
Mom’s Favorites Require Some TLC
Written by Gay Smith Flowers push our sentimental buttons and make Moms smile. Flowers drink more solution when it’s hot and mid-May is pushing right into summer. Set up processing buckets a day ahead of delivery to pre-chill the solutions. … Continue Reading
APRIL 2012 NEWSLETTER: Events Extra with Suzanne Smith
Suzanne was born in Los Angeles California. A Pisces with a passion for flowers and Nature. She is a Third generation Designer who was raised amid the petticoats of her family’s popular LA Bridal salon. Her creative career includes time … Continue Reading
FEBRUARY 2012 uBloom Newsletter: “Nuptial News”
Nuptial News is written by uBloom Wedding Expert Tracy Park, owner and operator of Park Place Designs. I started in this biz 23 years ago as a part time hobby. I worked in a high end bridal store for 16 … Continue Reading
What Can You Learn From a Group of Farm Retailers?
Written by John Stanley I have just finished speaking at the FARMA Conference in Edinburgh, Scotland. This conference was a mix of a tour, trade show and conference and was an opportunity to study retailing in this sector. Prior to … Continue Reading
