Artesia® the New Specially Designed Fresh Flower Foam from FloraCraft®. J demonstrates the proper way to float soak your floral foam and the pitfalls that await those who don’t soak properly. J also shares the labor and time saving features of Artesia®! Watch as he demonstrates proper basic fresh flower foam techniques while discussing the features and benefits of Artesia®! The Freshest flowers do spring from Artesia®!