Floral Bootcamp
Written by Gay Smith
GOAL: Solve your customer’s problems—win more sales!The BasicsTemperature is #1 critical point in quality
- A direct relationship exists between temperature, rate of respiration and longevity
- Cooler set-points = 34 — 38F. Tropical flowers and foliages = 50-55F
Flowers are dirty
- Always include a germicide in the solution to ensure solution flow
- They bleed enzymes, organic juices and carbohydrates into the water when cut
- Bacteria explode in this soup
Mix solutions with COLD water
- Cold travels faster in stems than warm water so flowers harden-off faster
- Will not provide longer vase life or affect rate of flower opening
Measure when mixing flower solutions
- Guesstimating wastes $$ and/or results in a bacterial soup
Clean buckets matter
- Scrub buckets with a floral detergent
- If really dirty, dip in a bleach rinse
- Always use a plastic liner in metal buckets, vases or containers
- Pitch old buckets: impossible to sanitize when plastic gets deeply pitted, scratched and gouged
Length of treatment time is important
- When it comes to hydration, there’s no such thing as a quick dip. It takes time to fill stems
- Flowers take up 75-80% of total amt of solution in first hour
Ethylene kills
- Ethylene damage is a function of flower age, temperature, length of exposure, and concentration of ethylene
- STS provides continual protection for sensitive flowers when blooms are treated at farm level
- Ethylbloc is best suited to protecting during transit (cuts and plants)
Botrytis is the #1 problem
- Keep flowers dry
- Location is critical factor in lowering shrink
Mechanical damage is costing you thousands of dollars in shrink
- Impact damage
- Bruising
- Nets on Fuji’s, gerberas in trays or rackets, wood wool scratching florets
- Blooms scraping against bottom of upper shelving units
No solution will make a bad flower good